Branding | featured news

Martha Stewart to testify in trial over her brand

Eight years after Martha Stewart was released from prison for lying about a stock trade, the home diva is now facing another legal mess that may not be easy to clean up. Stewart, 71, took the stand in New York State Supreme Court Tuesday morning. She is at the center of a bitter legal battle between two of the nation's largest retailers - Macy's Inc. and J.C. Penney Co.


International Herald Tribune renamed International New York Times

The New York Times Co said on Monday that it was changing the name of the International Herald Tribune (IHT) to the International New York Times, putting an end to a 40-year-old brand that served as the hometown paper for Americans living abroad.


RIM changes name to BlackBerry, unveils 2 phones


After lengthy delays, Research In Motion Ltd. unveiled its first two phones with the new BlackBerry 10 system. The Q10 will have a physical keyboard, while the Z10 has only a touch-screen keyboard. RIM also announced a company name change to BlackBerry to maintain a single brand.


Why Mitt Romney Flip Flops So Often

Mitt Romney

Dean Obeidallah of CNN has an interesting take on why Mitt Romney, as a potential CEO of America, flip flops so often. The headline is misleading because Obeidallah does agree that Romney is a flip-flopper, he merely justifies why he does it so often. This gist of it is that Romney is constantly rebranding himself to appeal to his customers - the voters. Obeidallah goes through Romney's history of flip flops pretty thoroughly. Here's a quote:


Trayvon Inc: Fla teen's case turns into brand

Websites are hawking key chains bearing Trayvon Martin's likeness. Vendors are selling T-shirts and hoodies at rallies. The case of the slain Florida teenager is quickly turning into an Internet-fueled brand.


Twitter To Developers: “Tweet” Your Heart Out, But Don’t “Twitter” It

There's been quite a bit of controversy over the past several hours over words and images related to Twitter being used by third-party developers. Yesterday, Twitter seemed to threaten one party over the use of the word "tweet" and some UI elements that were similar to Twitter's own.


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