Celebrity Endorsements | featured news

Beyonce teaming with Pepsi in $50 million deal


Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor.


Twitter changes business of celebrity endorsements

Twitter changes business of celebrity endorsements

Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquized about the brand of jeans that accentuates the famous Kardashian derriere.

Senh: Now that Twitter's doing celebrity endorsements in-house, what's gonna happen to third-party apps that do the same, like Izea, Ad.ly and twtMob? They'll probably take a hit now that celebs can go directly to Twitter. Depending on how big Twitter's ad sales team is, the third-party clients will probably end up getting their leftovers.


Subscribe to this RSS topic: Syndicate content