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Google Increasing Search Share. YTD Non-mobile Search Results Have Grown 6.7%.

comScore’s February Search Query results have Google increasing it share from 67.0% in January to 67.5% in February. Microsoft edged up from 16.5% to 16.7% while Yahoo! decreased from 12.1% to 11.6%.


Gauging Facebook Ads

ComScore and Nielsen are introducing rating systems for Facebook, to help advertisers better compare the social-networking site to traditional advertising outlets such as TV and print.


comScore: Facebook Now Serves One Third Of Online Ads In U.S.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.


Amazingly, MySpace’s Decline Is Accelerating

Amazingly, MySpace’s Decline Is Accelerating

Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It's about half of the audience they had a year ago.

Everyone knows MySpace traffic is going the wrong way, but the accelerating decline (and big financial losses) is a serious problem. Parent company News Corp.


Facebook inches past Google for Web users' minutes

Facebook inches past Google for Web users' minutes

U.S. Web surfers are spending more time socializing on Facebook than searching with Google, according to new data from researchers at comScore Inc.


Women Lead the Way on Social Networks

Women Lead the Way on Social Networks

A report from comScore paints a clear picture of the information superhighway, and women are in the driver’s seat. Statistics related to social Web use show more women visit social networking sites than men (75.8% of women vs. 69.7% of men). Furthermore, women spend 30% more time on social networking sites than men do.


Facebook Hits New Traffic Record

Facebook has more users than ever, says comScore. With its most recent privacy backlash seemingly behind it, Facebook surged ahead to a new traffic record in the U.S. during the month of June. According to comScore, the social network pulled in more than 141 million unique visitors in the U.S. during the month, beating its previous record (set in May) by better than 11 million.

Senh: Impressive. I wonder if it's the social plugins that sparked the privacy concerns the reason for Facebook's growth for the last couple months. Myspace isn't growing anymore, but it seemed to have stabilized, which isn't too bad if the company budget accordingly. Twitter seems like its gotten as big as it could get. Maybe now they can finally focus on monetization.


Google Reigns Supreme In 2009 Worldwide Searches But Microsoft Sees Faster Growth

The December 2009 global search stats are out from comScore and unsurprisingly Google took the top spot for total worldwide searches last month, with 87.8 billion searches over Google sites. Google's searches rose 58 percent from December 2008's searches, which totaled 55.6 billion searches.


ComScore Ups the Ante in Mobile Analytics

ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.


No Pick-Up In Twitter’s U.S. Traffic In November

Twitter’s U.S. traffic rose by a little over 100,000 visitors, to 19.37 million unique visitors from 19.24 million unique visitors in October. It’s no surprise that Twitter’s U.S. growth is stalling as the numbers have indicated this pattern for some time.


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