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Salesforce to Buy Buddy Media in Deal Worth Up to $745 Million

Salesforce.com agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing. Salesforce Chief Executive Marc Benioff said the deal will help the company keep up with demand as the online marketing business matures. Chief marketing officers are expected to outpace chief information officers in directing technology spending within the next five years, according to a recent report by industry researcher Gartner.

 

Google News Inclusion

MoviesWithButter on Google News

Because Binh, Popcorn, and I had been blogging for months for Movies With Butter (a.k.a. MWB), we decided to apply for inclusion in Google News. I tried applying for Wopular, but I didn’t make the cut because they don’t accept one man shops. With MWB, we have three and because of that, we made the cut.

 

Marketing MoviesWithButter.com

Marketing MoviesWithButter.com

Long time no blog. Even I wasn’t expecting this long of a hiatus, but maintaining two sites does take a lot of time. I’ve made some minor tweaks to Wopular, but most of my work lately has been focused on MoviesWithButter.com. Here’s what Binh and I have done to promote the site since launching it a couple months ago.

 

Why Social Media Optimization Needs to Be Done

In this age of advanced technology if you really want to do anything good in your internet marketing career you need to optimize social media keeping in mind your business requirements.

Senh: Damn it. This is spam.

 

Chatroulette Being Used for Marketing? Say It Ain't So!

That didn't last long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest launched by international clothing brand French Connection.

 

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