Kindle Fire | featured news

With the rumblings from Amazon about the early success of its new Kindle Fire over the holiday season, the company’s disappointing fourth quarter results came as a surprise. More surprising was Amazon’s silence regarding total Kindle Fire sales for the quarter. During the earnings call, Amazon’s executive team deferred questions about the device to the press release, which simply regurgitated sales data from December.

The Kindle Fire is…on fire. Despite some mixed reviews from the pundit class, consumers have flocked to Amazon‘s first entry into the tablet market. Stifel Nicolas analyst Jordan Rohan in a new research lifted his estimate for the company fourth quarter Fire sales to 6 million units from 5 million. He also raised his financial estimates for the company, asserting that the Kindle and the Kindle Fire have effectively become the third major mobile ecosystem after Apple iOS and Google Android.

The trio of Kindle e-readers took the three top places on Amazon’s best sellers on their site. In fact, over one million Kindles have been sold per week for the month of December. Every country that has an Amazon site showed the Kindle Fire as their top-selling product.