Marketing | featured news

Alexa Sparky: You Sneaky Little Bastard

Alexa Sparky: You Sneaky Little Bastard

Recently I've updated the Alexa Sparky add-on for FireFox 3.0, which displays website traffic rankings on the status bar. It's a nice little plugin that not only lets you see how large other sites are, but it also helps improve your rankings a little bit. After updating the add-on, I started noticing some strange behavior while browsing the web.

 

Drive-by Traffic, They Say It Like It's a Bad Thing

Drive-by Traffic, They Say It Like It's a Bad Thing

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

 

Blogging moms wooed by food firms

As food makers lavish trips and goodies on parenting bloggers, critics see a shrewd marketing ploy. On most days, Andrea Deckard can be found in her home office, digging through stacks of coupons and grocery receipts for money saving tips and recipes that she can share with readers of her Mommy Snacks blog.

 

Want Your Articles on Google Instantaneously? Digg it.

Want Your Articles on Google Instantaneously? Digg it.

I'm just starting to submit stories from my blog to Digg, hoping against hope that they'll get some Digg love and drive some traffic back here. So far, no luck. The only Digg love my blog entries get is from me - and ONLY me. But I noticed a nice side effect - articles submitted to Digg almost instantly appear in Google's search results. Nice! Sure, the link goes to Digg, but from there, potential users can get here. It's a good trade-off.

 

Michael Bay slams Par in leaked memo

Michael Bay slams Par in leaked memo

Powerhouse Hollywood director Michael Bay, who returns to theaters worldwide on Wednesday with a "Transformers" sequel, has blasted the marketing efforts of the film's studio, Paramount Pictures.

 

Pixar’s ‘Up’ Dominates Box Office

Pixar’s ‘Up’ Dominates Box Office

Rapturous reviews and a colossal marketing campaign sent “Up” into the box office stratosphere over the weekend.

 

Blogs, tweets, Facebook help extend reach for small business

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.

 

US accuses Dish of violating do-not-call list

The U.S. government and four states sued Dish Network Corp on Wednesday, accusing the satellite television provider of assisting its
authorized dealers in calling consumers with recorded telemarketing messages.

 

Thank You Thrillist!

Woohoo! Wopular made it onto Thrillist, a "gloriously free daily email on the newest food, nightlife, travel, entertainment and gadgets in your 'hood." Here's what they had to say about the site:

"This online newspaper rack sports a pleasantly slick interface for aggregation of hand-picked top stories from a variety of popular sources including CNN, BBC News, the New York Times, and Reuters, as well as social sites like Digg and Google News, humor rags including The Onion, and those sparkle-eyed dreamers over at Forbes. "

 

Subscribe to this RSS topic: Syndicate content