Online Advertising Revenue | featured news

The Value of a Pageview

At any given moment, there are more internet users than there are television watchers or magazine subscribers. According to emarketer, Americans spend a per day average of 5 hours on-line, 4.5 hours watching television, 1.5 hours listening to the radio and half hour reading printed material. Considering that there are about as many internet users per day as there are US households, approximately 110 million, the internet logs more viewing hours.


Google results fall short, rare miss hurts shares

Google Inc's quarterly results fell short of Wall Street's heightened expectations for the holiday season as declining search advertising rates contributed to a rare miss, triggering a 9 percent slide in its shares.


China's Baidu sees profits surge

Chinese search engine Baidu reports an 80% surge in profits for the third quarter, boosted by increased advertising sales.


Ads appear on school websites

Ads appear on school websites

A growing number of school districts facing budget cuts are looking to advertising on their websites as a new revenue source.


This Site Has Ads; It Must be Rolling in the Dough

This Site Has Ads; It Must be Rolling in the Dough

Like I mentioned in the Ebert article, I've been testing out ad networks on subpages of Wopular for the past couple months. I don't want to put any ads on the main channel pages until I've settled into something; also, I want to reserve those pages for premium sponsorships.


Online Advertising In The U.S Begins To Stabilize

Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half of the year). As you can see in the chart, there was a big drop-off after the fourth quarter of last year, and the first three quarters of this year have been flat.


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