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Twitter Promotes Promoted Trends To The Top Of Trends

Sometime in the past few hours, Twitter made a subtle, but not insignificant change: their Promoted Trends are now appearing at the top of the Trends area on Twitter.com.

 

Twitter's Promoted Tweets Sell for $100K and Up

Twitter's Promoted Tweets Sell for $100K and Up

Twitter is now selling its "Promoted Tweets" for $100,000, according to an article in this morning's Wall St. Journal. "Promoted Tweets," which allow companies to buy the top spot on Twitter's Search results page, is just one of the microblogging network's new advertising initiatives as of late. The idea behind these digital ads is that the service allows companies to associate themselves with a certain trend or keyword.

 

AOL to Offer Bigger, Fancier Ads

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.

Senh: While other internet companies like Google and Facebook are innovating, AOL just makes ads bigger.

 

Retargeting Ads Follow Surfers to Other Sites

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

 

The Only People Willing to Pay for Twitter Are Users with over 100K Followers

The Only People Willing to Pay for Twitter Are Users with over 100K Followers

So far, I’ve only heard of two people who are willing to pay for Twitter - Guy kawasaki and Roger Ebert. If you search on Google, you’ll probably find more, but those are the only two I’ve read about. They have one thing in common - they each have over 100,000 followers.

 

As Facebook grows, can it profit?

Social-networking site seeks to leverage user data to boost ad revenue, raising privacy concerns.

Senh: That's the big question, they're growing fast, but can they become profitable. With click-thru rates on social networking sites being so low compared to content sites, can they find another revenue stream? Will targeted advertising work? They've been talking about it forever. We were never really able to make targeted advertising work for Rotten Tomatoes, mainly because the size of that audience becomes so much smaller when you target them. But Facebook is one of the largest sites in the world, so that might not matter. The only problem is MySpace has been trying to figure that out since they were the biggest social networking site in the world, and look where they went.

 

Yahoo and Gannett Form Local Advertising Partnership

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

 

Facebook Touts Selling Power Of Friendships

The social-networking site is aggressively pitching to big advertisers like Ford Motor Co. and PepsiCo Inc. the latest in a series of ad formats that tell users which of their Facebook friends have expressed interest in the brand or product featured in the ad.

 

Why Banner Ads Aren't More Lovable

Last week, media consultant Frederic Filloux argued in his Monday Note and, through syndication, in the Washington Post that the digital ad industry is like an early-stage cancer patient -- already dying but still in denial. And, as the Post called them in its headline, smug.

 

Google Reveals Ad Revenue Splits

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

 

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