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I’ve switched over to Facebook’s comment system a while back. I did it for two reasons. First, offloading comments to a third party takes the load off my server. Second, I’m hoping to get some Facebook traffic juice.

The first part worked out. I disabled Drupal’s commenting system, which resulted in less cron jobs and queries to the database.

The second part hasn’t quite worked out. My Facebook referrals have mostly stayed the same. I’m also noticing less comments, which is a surprise. I figured since most people are on Facebook already, I would get more.

The LA Times reported that the world’s largest social network Facebook filed papers for its IPO today. Here are some stats from the article: “845 million users; 483 million daily users; annual revenue of $3.7 billion; $1.8 billion in operating income and $1 billion net income.”

It didn’t mention the number of users in the U.S. though, which is more important. Oversea traffic is cheaper and harder to monetize, even though that’s where most of Facebook’s growth is coming from.