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As Surface Goes on Sale Today, Microsoft Seeks to Reinvent the Tablet

Microsoft Surface

At 9:00 this morning, Pacific time, Microsoft’s future goes on sale. The first Surface tablet, Microsoft’s dramatic foray into the hardware business, is available for pre-order starting today. It will be available for purchase in stores starting Oct. 26. With its release, Microsoft instantly becomes the third major player in the tablet market, a market where it is taking a fundamentally different approach than its rivals, Apple and Google.

 

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