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Should e-cigarette advertising be allowed?

A new TV advert for a brand of electronic cigarettes marks the first time in decades cigarettes of any sort have been promoted on US television. Anti-smoking campaigners fear the rapid growth of tobacco-free cigarettes could undermine years of successful anti-smoking efforts.


Super Bowl advertisers seek buzz on social media

Super Bowl XLVI

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.


Britain OKs television ads for abortion clinics

Britain's broadcast advertising body has given the go-ahead for private abortion clinics to advertise their services on television.


Gingrich under fire as GOP rivals try to stall his momentum

GOP Debate

Newt Gingrich was hammered by TV ads, in interviews and on the debate stage Thursday as his GOP rivals sought to slow his momentum.


Lowe's pulls ads from TV show about US Muslims

TLC: All-American Muslim

A decision by retail giant Lowe's Home Improvement to pull ads from a reality show about American Muslims following protests from an evangelical Christian group has sparked criticism and calls for a boycott against the chain.


Obama 2012 Campaign Launches First TV Ads

With an eye on recruiting volunteers, President Barack Obama is launching the first TV ads of his re-election campaign. Campaign officials said Tuesday the ad buy is "tiny" on national satellite TV stations but aimed at learning whether television is a good way to find volunteers. In the two 30-second ads, Obama urges viewers to call a number on the screen or visit the website , which invites people to enter their email address and zip code to become involved with the campaign.


'Occupy' reaches into living rooms through TV ad

The revolution may not be televised, but the “Occupy” protests are now reaching into American homes via a television ad. The 30-second ad features nine “Occupy Wall Street” protesters talking about what they would like the movement to achieve. It is the work of filmmaker David Sauvage, who said he filmed it in half a day on Oct. 3.


GOP campaigns prepare for TV ad war

Republican candidates have been test-driving themes and previewing attack lines online for months, foreshadowing the TV ad war that's all but certain to start soon in Iowa, New Hampshire and other early voting states.


Google chairman Schmidt to woo TV elite

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.


Apple iAds twice as effective as TV ads for Campbell's Soups

Apple iAds twice as effective as TV ads for Campbell's Soups

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.


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