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What is B2C? | Definition from TechTarget
B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use. It is often contrasted with the business-to-business ( B2B) model, which involves exchanging goods and services between businesses instead of between businesses and ...
Defining the B2C (Business to Consumer) Commerce Model
B2C stands for “business to consumer.”. B2C transactions are commerce transactions where a business sells products or services directly to consumers. Traditional B2C transactions included ...
B2C: How Business-to-Consumer Sales Works, 5 Types and Examples
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most...
Everything You Need to Know About B2C Marketing [Guide]
B2C marketing—also known as business-to-consumer marketing or just consumer marketing—is the process of selling to individual consumers (rather than other businesses). A lot of people will tell you that the B2C marketing funnel is short. Customers are looking to fill an immediate need.
B2C Ecommerce: Definition, Types, and Successful Examples
B2C ecommerce is the selling of goods and services directly to the consumer. It’s a straightforward method of doing business: There’s no middleman involved like there would be if you were selling through a third party, and end consumers are the ones who purchase your products.
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