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Bookmark or Share- Supporting the New IAB Tech Lab PLCMT Guidelines for Video InventoryThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad formats.With implementation underway, these guidelines aim to improve the ad experience for consumers, make it easier for marketers to accurately identify video inventory, and help media owners achieve optimal monetisation.
- IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the ...On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large online platforms under Art. 64(2) of the GDPR. Although a consistent EDPB position was desirable to ensure harmonisation across the European Union, IAB Europe has grave reservations the Opinion published…
- IAB - Interactive Advertising BureauWashington, D.C. – Interactive Advertising Bureau (IAB) has issued a letter to the House Energy and Commerce Committee supporting its work to create a national data privacy law, as well as online protections for children. However the leading trade body for the digital advertising industry also points out flaws in several bills the Committee ...
- Interactive Advertising Bureau | Our Story - IABIABOur Story. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.
- Spotify leaves the IAB; no longer certifiedCaptivate and Buzzsprout were last certified under v2.0 in 2020, but both companies are in the process of recertification. The IAB doesn’t publish the costs for undergoing podcast measurement certification; they are - Member: $12,500 (new) / $ 6,250 (renew); Non-Member: $17,500 (new) / $8,750 (renew). Classifieds - your job or ad here.
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