Nielsen’s ongoing efforts to measure viewing of video content across screens and devices–which have hit a few bumps as the stakes have gotten higher for the TV business–are taking a significant step forward with the offering of a syndicated solution for viewing on subscription video on demand. The SVOD setup, which Nielsen’s announcement calls “game-changing,” implements a “significant enhancement” to its current mechanism.
Nielsen Beefs Up Svod Ratings, Says Nbcu, Disney-abc, A+e And Five Other Content Players Are On Board
Dade Hayes, Deadline.com
Wed, 10/18/2017 - 3:00am
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