"[...] it shows that Pyongyang is going to greater lengths to revive its light industries such as clothing manufacturing to meet its policy of reviving the national economy and bringing the country back to 'normal,'" the newspaper opined in a piece that said the North's fashions are one of the "highlights" of the event. For sure, North Korea's young leader, Kim Jong Un, is hoping the 230-member delegation will make a big splash. Since taking power after the death of his father in late 2011, Kim has made building up sports one of his top priorities. According to the North's state-run media, the Athletic Apparatus Institute of the North's Sports Science Academy has developed a new type of marathon shoes, which weigh a mere 139 grams and have soles made of elastic materials with outer rims of "flexible and ventilative materials."