If you thought going to the cinema felt more expensive last year, then you were onto something. According to reports from the National Association of Theatre Owners (NATO), movie ticket prices went up by 3.96% — meaning the average ticket price for 2017 was $8.97, up from $8.65 in 2016 and $8.25 in 2015. However, despite the increased prices, the total box office takings declined by 2.55%, affected by a disappointing summer box office, with admission rates dropping by 6%.