Oliver Cooper Wants You To Help Make Him The 'best Onscreen Dirtbag'

Classic Hollywood: The Elizabeth Taylor and Richard Burton epic is being feted as it turns 50 with a restoration, Cannes screening, theatrical re-release and Blu-ray.There was the spectacle, the runaway budget, the fights with the studio. But almost everyone thinks about the 1963 movie "Cleopatra" for one thing: Liz and Dick.

Gillette is asking fans to explain how Superman shaves in an unusually playful promotional campaign tied to the June 14 release of “Man of Steel.”    

Given the more generous subsidies offered in other states and countries, major studios including NBCUniversal, Paramount and Disney all have large-scale, long-term expansion plans.