Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening The Wall Street Journal

  • Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
    Now, the brand is leading the way again, this time by pulling back. Companies will funnel billions of dollars this year to the online personalities, known as influencers, who pitch their products on ...
    10/20/2019 - 6:59 pm | View Link
  • Cheap fashion sales threaten the planet. Could online influencers be our saviours?
    Zoella’s most watched video – entitled Huge Spring Primark Haul, in which she talks the viewer through 24 purchases from the cheap high street ... that influencers can change the industry alone. “It ...
    10/6/2018 - 6:11 pm | View Link
  • Twitter to prioritize fixing platform over user growth
    The number of inactive accounts has been an important metric for investors and advertisers concerned that users are ... The company's shares plunged $41.24 to $176.26 after it failed to meet Wall ...
    07/26/2018 - 8:32 pm | View Link
  • Advertising mogul Sir Martin Sorrell is accused of visiting Mayfair brothel and relentless bullying of his assistants
    Over the weekend, it was then alleged in the Wall Street Journal that the probe looked into whether ... as part of a plan under which Derriston will buy S4 Capital and turn it into an international ...
    06/11/2018 - 6:57 am | View Link
  • Online advertisers sign up to better standards
    They identified six types of desktop web ads and 12 types of mobile ads as falling beneath a threshold of consumer acceptability and called on advertisers to avoid them. Matti Littunen, research ...
    03/21/2017 - 1:00 pm | View Link
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