The winning bid of $250M was over three times as much as Fox had paid previously but there are a number of reasons why another record high will be set when the new cycle of rights is decided. Last season NBC recorded substantially higher ratings over the numbers previously recorded by Fox and this season the trend has continued. Measured against other major sports in the US the Premier League ratings are still small potatoes but that’s another reason to expect an increase in rights fees – there is substantial room for growth.
Only At Half Way Mark In Premier League Tv Deal Nbc Gets Ready To Face Challenge To Retain Rights
Bobby McMahon, Contributor, Forbes
Sun, 12/21/2014 - 2:15pm
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