Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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    In Store and Online. Ends May 25. Code: STARS. $10 Off* $25 or more. In Store and Online. Ends May 25. Code: STRIPES. Or, Extra 20% Off* with your JCPenney Credit Card.
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