Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
BING NEWS:
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  • JC Penney Co.'s new sales strategy has yet to produce returns
    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back on spending ... “I might clip out the coupon and forget to give it to the cashier once I got to the store ...
    12/17/2012 - 1:26 am | View Link
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BING SEARCH:
  • Coupon Binder Organization + My Infamous Coupon Slicer
    - Part of the ABC's of Couponing Guide This is my in-depth coupon clipping slicing & organizing video. It covers: Where to get coupons (I have negotiat - Coupon ...
    08/22/2016 - 11:01 am | View Website
  • How Companies Can Raise Prices Without Alienating ...
    Passing along costs while keeping customers happy is a tough balancing act—but it can be done. Companies should resist the urge to cut promotions or ...
    08/22/2016 - 7:26 am | View Website
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    Skip to Coupons. Loading... ...
    08/22/2016 - 4:41 am | View Website
  • JCPenney Corporate Office
    JCPenney Corporate Office Address J.C. Penney Company, Inc. 6501 Legacy Dr Plano, TX 75024 Contact JCPenney Phone Number: (972) 431-1000 Fax Number: (972) 431-1362
    08/21/2016 - 11:12 pm | View Website
  • No Skill/ No-Sew Curtains
    If you haven’t guessed by now, I’ll let you in on a little secret…I am very frugal. I buy on sale, I use coupons, and if I think I can MacGyver something with a ...
    08/21/2016 - 5:00 pm | View Website
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