Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all.
New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
“Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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  • J.C. Penney president, who axed sales and coupons in favour of cool new image, to leave the company with immediate effect
    The text reads: 'No more jumping through hoops. No coupon clipping. No door busting. Just great prices from the start.' The company also came out with a stylish monthly magazine that highlighted key items for sale. 'What they were doing hasn't worked.
    06/19/2012 - 11:12 am | View Link
  • Penney takes a clip: Coupon cut kills
    So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
    05/15/2012 - 5:44 pm | View Link
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