Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
BING NEWS:
  • J.C. Penney: How Pennies Make Dollars
    The recent sell-off in J.C. Penney (NYSE:JCP) provides an excellent entry point ... before filling in my credit card information. If a coupon is applicable within the coupon tab, a simple click applies the discount and highlights the value saved in green.
    10/18/2014 - 7:50 pm | View Link
  • J.C. Penney, Best Buy Customer Data Collection Stirs Privacy Concerns
    Consumer advocates are raising transparency issues about the practice of having companies collect information on consumers and create "return profiles" of customers at big-name stores such as Best Buy, J.C. Penney, Victoria's Secret, Home Depot and Nike.
    08/11/2013 - 2:19 am | View Link
  • From Coke to Netflix: Consumers Drive Brands Into Retreat
    Backlash: Fox Business Network’s Gerri Willis cut up her BoA debit card with scissors on the air ... The culprit, as just about everyone with an opinion about Penney’s decline predicted, were the lack of coupons. “We did not realize how deep some ...
    02/20/2013 - 3:27 am | View Link
  • JC Penney Co.'s new sales strategy has yet to produce returns
    “It takes a while to get this transformation rolling,” Taylor said. “2013, I think you’re going to see a different JC Penney. I think you’re ... happier without the coupons. “I might clip out the coupon and forget to give it to the cashier ...
    12/17/2012 - 1:33 am | View Link
  • Deal junkies hurt stores’ profits
    “If I don’t have a coupon or it’s not on sale ... side of most retailers because the discounts it takes to get them into stores eats away at profits. In fact, retailers’ annual profit growth was cut in half between 2006 and last year, according ...
    09/2/2012 - 3:21 am | View Link
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    03/27/2015 - 1:25 pm | View Website
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    03/27/2015 - 3:52 am | View Website
  • Great Clips Coupon Codes & Promo Codes. Save on March 26th ...
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    03/26/2015 - 10:09 pm | View Website
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