Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all.
New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
“Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
BING NEWS:
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    10/18/2014 - 8:44 pm | View Link
  • JC Penney Co.'s new sales strategy has yet to produce returns
    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back on spending ... “I might clip out the coupon and forget to give it to the cashier once I got to the store ...
    12/17/2012 - 1:33 am | View Link
  • JC Penney sales fall by more than 26%
    She added that Mr Johnson had begun to backtrack by offering a “gift” coupon and promising to run special offers ... “The reality of losing sales at a faster clip than ever seen must give them pause,” he said. “He’s got a very optimistic ...
    11/9/2012 - 3:57 pm | View Link
  • Why is Ron Johnson’s retail strategy for J.C. Penney failing?
    “First of all, Ron Johnson did a great job at Apple as VP Retail,” Paul Denlinger writes for Forbes. “Perhaps unconsciously though, it gave rise to blind spots, which have hit him hard after he became JCPenney’s CEO.” “At Apple, Ron Johnson ...
    06/26/2012 - 7:17 am | View Link
  • J.C. Penney president, who axed sales and coupons in favour of cool new image, to leave the company with immediate effect
    The text reads: 'No more jumping through hoops. No coupon clipping. No door busting. Just great prices from the start.' The company also came out with a stylish monthly magazine that highlighted key items for sale. 'What they were doing hasn't worked.
    06/18/2012 - 6:12 am | View Link
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    The starting place to find information about coupons, grocery coupons, restaurant coupons, free coupon deals, special offers, and articles on using coupons ...
    10/21/2014 - 9:07 am | View Website
  • clip
    clip 1 (kl p) v. clipped, clip·ping, clips. v.tr. 1. To cut, cut off, or cut out with or as if with shears: clip coupons; clipped three seconds off the record.
    10/20/2014 - 5:19 am | View Website
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