Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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    The recent sell-off in J.C. Penney (NYSE:JCP) provides an excellent entry point ... before filling in my credit card information. If a coupon is applicable within the coupon tab, a simple click applies the discount and highlights the value saved in green.
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    JC Penney is to cut 2,000 jobs and close 33 underperforming stores across ... only to alienate customers with a radical redesign of stores and the scrapping of popular coupon and sales initiatives. Mr Ackman, who held a 17.7 per cent stake in JC Penney ...
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  • JC Penney Co.'s new sales strategy has yet to produce returns
    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back on spending ... “I might clip out the coupon and forget to give it to the cashier once I got to the store ...
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  • Why is Ron Johnson’s retail strategy for J.C. Penney failing?
    “First of all, Ron Johnson did a great job at Apple as VP Retail,” Paul Denlinger writes for Forbes. “Perhaps unconsciously though, it gave rise to blind spots, which have hit him hard after he became JCPenney’s CEO.” “At Apple, Ron Johnson ...
    06/26/2012 - 7:17 am | View Link
  • Penney takes a clip: Coupon cut kills
    “We did not realize how deep some of our customers were into this,” operating chief Mike Kramer said of coupon clipping. “We’ve got to wean them off this and educate our consumers.”’ Penney shares plunged more than 12 percent in after-market ...
    05/16/2012 - 1:00 am | View Link
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    Your Cinderella and Disney Collection Destination. With over 300 exclusive items only at JCPenney. Plus over 900 Disney favorites at! Disney excluded from coupon.
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