Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all.
New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
“Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
BING NEWS:
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    The recent sell-off in J.C. Penney (NYSE:JCP) provides an excellent entry point ... before filling in my credit card information. If a coupon is applicable within the coupon tab, a simple click applies the discount and highlights the value saved in green.
    10/18/2014 - 8:44 pm | View Link
  • JC Penney Co.'s new sales strategy has yet to produce returns
    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back ... But some JCP shoppers said they are happier without the coupons. “I might clip out the coupon and forget ...
    12/17/2012 - 1:33 am | View Link
  • Why is Ron Johnson’s retail strategy for J.C. Penney failing?
    “First of all, Ron Johnson did a great job at Apple as VP Retail,” Paul Denlinger writes for Forbes. “Perhaps unconsciously though, it gave rise to blind spots, which have hit him hard after he became JCPenney’s CEO.” “At Apple, Ron Johnson ...
    06/26/2012 - 7:17 am | View Link
  • J.C. Penney president, who axed sales and coupons in favour of cool new image, to leave the company with immediate effect
    The text reads: 'No more jumping through hoops. No coupon clipping. No door busting. Just great prices from the start.' The company also came out with a stylish monthly magazine that highlighted key items for sale. 'What they were doing hasn't worked.
    06/18/2012 - 6:12 am | View Link
  • Penney takes a clip: Coupon cut kills
    “We did not realize how deep some of our customers were into this,” operating chief Mike Kramer said of coupon clipping. “We’ve got to wean them off this and educate our consumers.”’ Penney shares plunged more than 12 percent in after-market ...
    05/16/2012 - 1:00 am | View Link
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BING SEARCH:
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    More About Amazon Coupons. Enjoy coupon savings without the hassle of clipping. Amazon Coupons showcases coupon discounts from top brands within Grocery, Health ...
    11/20/2014 - 7:20 pm | View Website
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    Get information, facts, and pictures about J.C. Penney Company Inc at Encyclopedia.com. Make research projects and school reports about J.C. Penney Company Inc easy ...
    11/20/2014 - 6:23 pm | View Website
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    Free Printable Coupons 403 grocery coupons are available for you. Just Click, Print and Save.
    11/20/2014 - 1:22 pm | View Website
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    JC Penney Salon Coupons. With over 900 total service salons all over the United States, JC Penney is the biggest chain of departmental salons in the country.
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