Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
BING NEWS:
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    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back on spending ... “I might clip out the coupon and forget to give it to the cashier once I got to the store ...
    12/5/2012 - 11:00 am | View Link
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