Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated. “Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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  • JC Penney Co.'s new sales strategy has yet to produce returns
    “It takes a while to get this transformation rolling,” Taylor said. “2013, I think you’re going to see a different JC Penney. I think you’re ... happier without the coupons. “I might clip out the coupon and forget to give it to the cashier ...
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BING SEARCH:
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