Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all.
New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
“Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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  • Penney takes a clip: Coupon cut kills
    So maybe JCPenney shoppers don’t hate coupons after all. New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
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    clip 1 (kl p) v. clipped, clip·ping, clips. v.tr. 1. To cut, cut off, or cut out with or as if with shears: clip coupons; clipped three seconds off the record.
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