Penney Takes A Clip: Coupon Cut Kills

So maybe JCPenney shoppers don’t hate coupons after all.
New CEO Ron Johnson — who aggressively revamped the chain’s pricing strategy this spring with the idea that customers were annoyed by coupons — admitted yesterday that he may have miscalculated.
“Our first 90 days were tougher than expected,” Johnson told...

Topics:  jcpenney   new ceo ron johnson    our   johnson   coupon   
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    10/18/2014 - 7:50 pm | View Link
  • Why the heck did Ron Johnson leave Apple for J.C. Penney?
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    The retail business is getting ever more competitive, with online stores selling items for less and the recession causing consumers to cut back ... But some JCP shoppers said they are happier without the coupons. “I might clip out the coupon and forget ...
    12/17/2012 - 1:33 am | View Link
  • Penney takes a clip: Coupon cut kills
    “We did not realize how deep some of our customers were into this,” operating chief Mike Kramer said of coupon clipping. “We’ve got to wean them off this and educate our consumers.”’ Penney shares plunged more than 12 percent in after-market ...
    05/16/2012 - 1:00 am | View Link
  • JC Penney Tests Scannable Mobile Coupons
    "These mobile coupons are the ultimate in customer convenience because there's no need to clip or carry around a printed coupon, and they can be instantly scanned from a cell phone. It's another way we're innovating to enhance the customer's shopping ...
    09/24/2009 - 6:00 pm | View Link
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    Provides a variety of apparel for the whole family, jewelry, housewares and home decor, and shoes. Includes a gift registry, employment and credit card information.
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    Here is a great way to save with several salon coupons that work for Jcpenney locations in 2015. They offer a great way to style your hair for a lot less this
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