Pga Tour Gets Share Of European Tour Tv As Part Of Alliance

The PGA Tour has acquired minority stake in the European Tour's media production company as part of an alliance that could be the start of a global golf schedule. The alliance announced Friday allows the PGA Tour and European Tour to collaborate on commercial opportunities, global media rights in certain territories and scheduling. As part of the arrangement, PGA Tour Commissioner Jay Monahan will join the European Tour board. Golf executives of talked about a global schedule for more than a decade, and finding a solution has not been easy given the independence of both tours. The PGA Tour said it has acquired a minority investment stake in European Tour Productions, which produces and distributes European Tour content around the world. The announcement comes toward the end of a devastating year financially for the tours because of the COVID-19 pandemic.Read more on

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