A decade ago, Joe Jimenez was peddling ketchup and baked beans. Now he's using Microsoft's gaming technology and embedding Google sensors in contact lenses to reinvent the world's biggest drugmaker.
By Simeon Bennett Bloomberg News, San Jose Mercury News: Business
Fri, 03/27/2015 - 6:28pm
A decade ago, Joe Jimenez was peddling ketchup and baked beans. Now he's using Microsoft's gaming technology and embedding Google sensors in contact lenses to reinvent the world's biggest drugmaker.