Black Friday 2019, left, and Black Friday 2020, right, both at Macy's in New York City. Getty Images Like Tickle Me Elmo and the Furby before it, the PlayStation 5 is this year's big holiday item. But this year, as the coronavirus pandemic continues to hit communities across the country hard, Black Friday is quieter than ever. One major exception is for video-game retailer GameStop, which started drawing lines on Wednesday with the promise of PlayStation 5 consoles. It stands in stark contrast to malls and big-box retailers across the US, which saw far fewer shoppers as millions of Americans turned to online storefronts amid the ongoing pandemic. Visit Business Insider's homepage for more stories. The PlayStation 5 appears to be the most in-demand item this Black Friday, and it's not even discounted.In stark contrast to the empty malls and big box retailer stores across the United States, GameStop drew massive lines on Black Friday.