Political Ads Dominate In Swing States

A commercial in the middle of "Dateline NBC" shows a woman fretting about the national debt under President Barack Obama and saying: "He spent like our country's credit card had no limit."

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  • Search Advertising May Soon Dominate Campaigns
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  • As viewing habits change, political campaigns must change their habits, as well
    “That means, for political campaigns, reaching younger, more diverse, swing voters through ... TV will continue to dominate. But there are some people now working in campaigns who question whether television ads, particularly in presidential campaigns ...
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  • Consumer ad gurus give thumbs down to political campaigns
    That's why political campaigns continue to try to dominate the airwaves ... He called undecided voters in swing states "a subset of a subset" who can be reached through savvier means than an onslaught of 30-second TV ads. To ad execs, it's as though ...
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  • What Big Bird Teaches Us About Political Advertising
    For Washington's eyes only A trio of Romney ads between July and September aired on broadcast TV only in the D.C. market. Yes, northern Virginia is home to a critical bloc of swing voters, but more likely, the Romney campaign was trying to shape the ...
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