As the economy tanked, food trucks became an easy way for savvy entrepreneurs like Daniel Shemtob to test concepts with very little risk. Upscale dining venues can cost millions to launch, but the Lime Truck’s Shemtob needed only $20,000 or so to...
By NANCY LUNA, Orange County Register: Business
Thu, 10/23/2014 - 8:32am
As the economy tanked, food trucks became an easy way for savvy entrepreneurs like Daniel Shemtob to test concepts with very little risk. Upscale dining venues can cost millions to launch, but the Lime Truck’s Shemtob needed only $20,000 or so to...