By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores.

Sections:  news   business   
Topics:  ads   advertising   apps   cell phone app   hooked   mobile   mobile ads   mobile app   mobile games   targeted ads   
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