Priceline Stock History: How The Internet Travel Giant Became A Blockbuster Stock

The rise of the internet in the late 1990s created new business opportunities throughout the economy, and the travel industry quickly became one of the most cutting-edge areas for technological innovation. Priceline Group (NASDAQ: PCLN) started out as a kitschy website with its auction format famously allowing users to name their own price for hotel rooms and other travel services.

 

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