John Maeda has been a professor at the MIT Media Lab, president of the Rhode Island School of Design, designer partner at venture firm Kleiner Perkins and most recently served as the head of computational design and inclusion at Automattic. So perhaps it’s no surprise that he made another big leap with his latest job, becoming chief experience officer at Publicis Sapient — the consulting arm of advertising giant Publicis Groupe. At the time he took the job, Maeda said he’d become more interested in working with “end-ups,” his term for larger companies that “serve the lives of human beings, regular people, non-tech people.” An admirable sentiment — but it’s easier to talk about large-scale digital transformation that it is make it a reality.