It's not often that manufacturing companies are overly concerned with the environmental impact of their excessive waste, but one of India’s largest manufacturing conglomerates, Godrej & Boyce, is shrewdly turning theirs into a fashion-forward gold mine. Under the initiative Punah Project, the company has created a circular economy by converting their industrial waste into swanky new products like metal shoes and handbags, which were recently on display at Tent London during London Design Festival. It's estimated that Godrej & Boyce industries generate approximately 18,505 tonnes of waste materials annually, all of which have previously gone straight into landfills and incinerators.
Punah Project Recycles Industrial Waste Into Fashion-forward Accessories
Nicole Jewell, Inhabitat
Tue, 09/27/2016 - 9:54am
Topics: tent london related glitter without guilt ethical rings created recycled precious metals focusing mr hemmant jha chief design officer boyce said the punah project inhabitat india godrej boyce punah project london design festival fashion-forward industrial waste manufacturing materials process research applications company products material shoes potential zero-waste landfills display
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