Qwikster: Netflix To Split Dvd Service Into New Business

Qwikster: Netflix To Split DVD Service Into New Business

In a post on The Netflix Blog that went up Sunday night, the company's CEO, Reed Hastings, announced that Netflix would split its DVD-by-mail service and its streaming-video service into two companies. The new DVD-only company, called "Qwikster," will be completely separate from the streaming business. Hastings also expressed contrition for the way the company rolled out its recent price hike, which alienated many customers.

Senh: Not sure about the name. It sounds like Friendster rip-off site. Separating the two services into separate companies will allow each to focus on their strengths. Although now, it seems like the streaming service is growing a lot faster than the DVD/Blu-ray service.

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