It was about a year and a half ago that Reince Priebus' Republican National Committee released its "autopsy" of the 2012 election, making hundreds of recommendations for how the party cannot suck so much. Among its recommendations were a "a $10 million marketing campaign, aimed in particular at women, minorities and gays." It suggested that "biologically stupid" remarks had hurt the party among women and that Republicans must "change their tone," Priebus said, to show "dignity and respect, that nobody deserves to have their dignity diminished." Overall the message was about being more inclusive -- not just rhetorically, but in policy prescriptions as well.

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