Resist The Temptation Of A Brand Spin-off — We Learned This The Hard Way

GUEST: Since becoming the CEO of 99designs four years ago, I’ve quickly learned about what goes into establishing a brand. As a company, we viewed our dedication to growing a brand founded on crowd-sourced design contests as one of our greatest strengths. However, our tunnel vision of what our core business was supposed to be, versus what it was evolving into, led us to a failed launch of what we thought would be our next big business.

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