Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to close during the fourth quarter. Roku executives will detail their plans for integrating Dataxu’s demand-side buying and planning tools during the company’s […]
Roku Acquires Ad Tech Firm Dataxu For $150m In Cash And Stock
Dade Hayes, Deadline.com
Tue, 10/22/2019 - 1:04pm
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