New startup RXVantage is releasing a really smart SaaS product into a huge market - drug and medical device marketing. Selling stuff to doctors is really big business - $60+ billion a year in the U.S. alone is spent annually in marketing to physicians by pharmaceutical and medical device companies. 175,000 reps visit offices and hospitals 110 million times per year to pitch their wares. Today, pharma reps drop by offices in person just to schedule an office meeting with the physician down the road.