Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

  • to Buy Social Marketing Software Vendor ExactTarget
    The deal will be worth about $2.5 billion, making it Salesforce's largest ... the most recent and now largest of which was Buddy Media, for which it paid $745 million last year." Destination CRM's Kelly Liyakasa added, "According to Ray Wang, principal ...
    06/4/2013 - 6:43 am | View Link
  • Salesforce to acquire ExactTarget for $2.5bn
    In Salesforce’s largest acquisition to date, the company announced Tuesday that it is moving to acquire ExactTarget, a provider of marketing software services, in a cash deal worth $2.5bn. Under the terms of the deal, will buy all of ...
    06/4/2013 - 5:12 am | View Link
  • Salesforce to pay $2.5 billion for ExactTarget in social marketing bet
    It comes less than 12 months after paid $680 million for Buddy Media, another social marketing company ... "There's a lot of questions on this deal in terms of how much revenue it will generate and what the effects will be," said Mark ...
    06/3/2013 - 6:06 pm | View Link
  • Salesforce's Social Media Marketing Play
    If the original message was on Twitter, the salesperson can respond to it on Twitter - perhaps with a special deal or coupon ... in October show that Buddy Media lost $20.6 million in the first six months of 2012. It's also worth mentioning that Marketing ...
    12/4/2012 - 11:00 am | View Link
  • Is's Cash Flow Really Rising?
    The crux of these problems are accurately described in this Motley Fool article by Keki Fetakia: Should you buy into CRM's growth ... all of the 184 million worth of shares, issued to the owners of recently acquired Buddy Media: Even Buddy Media Folks ...
    09/6/2012 - 9:16 am | View Link
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    English Translation of an Article by the Hong Kong Economic Times (HKET) On Social Media platforms like Instagram and Facebook, it is common to find popular hashtags ...
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