Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

  • How Long Will Salesforce's Free Ride Last?
    In 2012, Salesforce shelled out more than 20 times Buddy Media's revenue for the social-media marketing company. The Demandware deal follows Salesforce's clever but expensive formula for software success: Buy fast-growing companies that have the dual ...
    06/1/2016 - 6:07 am | View Link
  • to Buy Social Marketing Software Vendor ExactTarget
    The deal will be worth about $2.5 billion, making it Salesforce's largest ... the most recent and now largest of which was Buddy Media, for which it paid $745 million last year." Destination CRM's Kelly Liyakasa added, "According to Ray Wang, principal ...
    06/4/2013 - 6:43 am | View Link
  • Salesforce Closes Buddy Deal, Adds to Social Media Marketing Platform
    Buddy Media. This week it announced that it closed the US$ 669 million deal and that from here on in, Buddy would be part of the Salesforce Marketing Cloud. While exact terms of the deal haven’t been released, at the time of the buy-out it was widely ...
    08/15/2012 - 3:23 am | View Link
  • Salesforce to buy GoInstant for over $70M (updated)
    The Wall Street Journal initially reported the deal was happening and worth more than $70 million ... with high-profile purchases of Buddy Media and Rypple. GoInstant will add to the company’s portfolio of cloud services that target businesses.
    07/9/2012 - 12:56 am | View Link
  • Salesforce adds social media muscle with Buddy Media buy
    (Reuters) - Inc will buy Buddy Media ... Salesforce's biggest ever deal follows rival Oracle Corp's acquisition of social media marketing company Vitrue. Industry website TechCrunch said the Virtue deal was for $300 million. Buddy Media ...
    06/4/2012 - 3:00 am | View Link
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  • How Long Will Salesforce's Free Ride Last?
    The closest precursor to the Demandware deal was Salesforce's $2.5 billion purchase of ExactTarget, announced in June 2013. That takeover didn't earn much ...
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  • Social Business Technologies News & Analysis
    InformationWeek shares news and analysis on the technologies that fuel social business. Plus, peer lessons learned on social strategy and projects.
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  • — Википедия Тип: Публичная компания. Листинг на бирже: Основание: 1999. Основатели: Марк Бениофф
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  • Instagram Beefs Up Ads With App Install And Buy Buttons ...
    Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more ...
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  • has anyone heard of buddy_mail?
    has anyone heard of buddy_mail? Compers Chat Corner
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