Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

  • to Buy Social Marketing Software Vendor ExactTarget
    The deal will be worth about $2.5 billion, making it Salesforce's largest ... the most recent and now largest of which was Buddy Media, for which it paid $745 million last year." Destination CRM's Kelly Liyakasa added, "According to Ray Wang, principal ...
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  • Salesforce completes Buddy Media acquisition
    Two months after Salesforce first revealed a $689 million deal to buy social media-campaign firm Buddy Media, the enterprise software giant has confirmed the completed acquisition of the firm. The San Francisco-based company announced the acquisition in June.
    08/13/2012 - 9:57 pm | View Link
  • Salesforce to buy GoInstant for over $70M (updated)
    The Wall Street Journal initially reported the deal was happening and worth more than $70 million ... with high-profile purchases of Buddy Media and Rypple. GoInstant will add to the company’s portfolio of cloud services that target businesses.
    07/9/2012 - 10:39 am | View Link
  • Here's The Research Report That Inspired To Drop $700 Million On Buddy Media
    Buddy Media CEO Mike Lazerow is worth maybe a hundred million dollars more today than ... CEO Marc Benioff justified the buy with one statistic that he mentioned four times: By 2017, CMOs will spend more on tech than CIOs, and 15% of that ...
    06/4/2012 - 10:02 am | View Link
  • Salesforce Acquiring Buddy Media for $689 Million
    The article is called Salesforce Acquiring Buddy Media for $689 Million ... the leading social media marketer, Buddy Media, for $689 million in a cash and stock deal. Just a few weeks ago the outspoken CEO of Oracle announced to buy another social media ...
    06/4/2012 - 4:46 am | View Link
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  • Signs Definitive Agreement to Acquire Buddy ...
    About Salesforce. Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way.
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