Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

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    The deal will be worth about $2.5 billion, making it Salesforce's largest ... the most recent and now largest of which was Buddy Media, for which it paid $745 million last year." Destination CRM's Kelly Liyakasa added, "According to Ray Wang, principal ...
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  • Salesforce to acquire ExactTarget for $2.5bn
    In Salesforce’s largest acquisition to date, the company announced Tuesday that it is moving to acquire ExactTarget, a provider of marketing software services, in a cash deal worth $2.5bn. Under the terms of the deal, will buy all of ...
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    But in recent years Salesforce has broached new markets like social media ... deal activity in recent months. Before Salesforce swooped on Buddy Media, Oracle bought social media marketing company Vitrue for $300 million. In August, Google announced it ...
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    The Wall Street Journal initially reported the deal was happening and worth more than $70 million ... with high-profile purchases of Buddy Media and Rypple. GoInstant will add to the company’s portfolio of cloud services that target businesses.
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  • Salesforce buys Buddy Media for social skills
    In a statement released on Monday, San Francisco-based Saleforce has agreed to close the deal with the social-media specialists ... For more on this ZDNet UK-selected story, see Salesforce confirmed to buy Buddy Media on Get the latest ...
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  • Here's The Research Report That Inspired To Drop $700 Million On Buddy Media
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