Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

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    The deal will be worth about $2.5 billion, making it Salesforce's largest ... the most recent and now largest of which was Buddy Media, for which it paid $745 million last year." Destination CRM's Kelly Liyakasa added, "According to Ray Wang, principal ...
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  • aims for next $1 billion business with ExactTarget buy
    The ExactTarget deal ... until now to buy a company like ExactTarget, it had its reasons, according to Hu. "We have been learning a lot about CMOs in the last few years," he said.'s previous acquisitions of Buddy Media and Radian6 provided ...
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  • Salesforce announces deal to buy digital marketing firm ExactTarget for $2.5 billion
    Salesforce has just announced that it has it has bought digital marketing software maker ExactTarget in a deal worth $2.5 billion ... mobile, social media, web and marketing automation. ExactTarget’s suite of integrated applications enables marketers ...
    06/3/2013 - 1:00 pm | View Link
  • Salesforce to buy GoInstant for over $70M (updated)
    The Wall Street Journal initially reported the deal was happening and worth more than $70 million ... with high-profile purchases of Buddy Media and Rypple. GoInstant will add to the company’s portfolio of cloud services that target businesses.
    07/9/2012 - 12:56 am | View Link
  • Salesforce adds social media muscle with Buddy Media buy Inc will buy Buddy ... worth the long-term benefit of building a premiere social media marketing platform. Salesforce cut its adjusted full-year profit to $1.45 to $1.49 per share, from $1.60 to $1.63 per share, to factor in charges from the ...
    06/4/2012 - 3:03 am | View Link
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