NEW YORK (AP) — In its five short years of life, Pinterest has become 'the' place where brides-to-be create wish boards of wedding china photos and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms. While Facebook is about sharing what you did, read or saw recently with 400 of your closest "friends," Pinterest users pin stuff for their own inspiration and benefit. Popular "man trends," as Pinterest put it recently, range from do-it-yourself home projects such as making a wooden couch sleeve for your drinks, to different ways to tie knots, to the world's best hiking trails. There are Pinterest boards of basement fallout shelters, disaster preparation and the contents of survival backpacks. Place Pins are designed to work sort of like an online travel magazine combined with an interactive map. Pinterest's penchant for exposing people to something new has turned its site into a learning and shopping hub that can be more useful than Google and other search engines for certain topics. Many people now go to Pinterest first when they are looking for ideas on planning a wedding, preparing an exotic dinner, planning a kids' birthday party or finding the perfect pair of shoes for a new outfit. The heat is on tech companies for lacking gender and racial diversity among their employee base, especially in the highest ranks. According to statistics released last July, 40 percent of the company's employees are women.