Pretend for a moment that you’re walking through your neighborhood and notice a line of people wrapped around the block outside a newly opened restaurant. Local food bloggers haven’t written about the venue, so you assume the trendy-looking crowd must be the result of contagious, word-of-mouth buzz. There was a time when that may have been undoubtedly true – when you could trust that a crowd of people was, in fact, a naturally occurring mass of individuals. But that time may be passing thanks to Surkus, an emerging app that allowed the restaurant to quickly manufacture its ideal crowd and pay the people to stand in place like extras on a movie set.
See The Hipsters Lined Up Outside That New Restaurant? This App Pays Them To Stand There.
Peter Holley, Denver Post: Business
Thu, 08/17/2017 - 4:55am
Topics: local facebook stephen george so they kerry o grady professional studies groupon depaul miami san francisco prolific participants paypal caroline thompson vice it thompson o grady good pr we entertainment in los angeles initially now i ve oh surkus george george the pr i o grady o grady new york university i ok o grady chicago los angeles thompson restaurant app stand people company events women users event brands party members crowd marketers tool don allowed attended sorts ages attend turn message shows crowds club year
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