Karthik Balakrishnan, the president and cofounder of Actual.Alanna Hale/Insider The cofounders of Actual said its SimCity-like software helps make decisions on climate solutions. The startup modeled hundreds of sheep farms in New Zealand to show ways to reduce emissions. The farms supply wool to global-fashion brands like Allbirds and Helly Hansen. Merino wool is well known for its softness.
Silicon Valley Startup Actual Made Climate Action Into A Simcity-like Game. Sheep Farmers Are The First Players.
cboudreau@insider.com (Catherine Boudreau), Business Insider
Fri, 12/09/2022 - 7:00am
Topics: alanna hale/insider australia south africa donna chan silicon valley derek lyons rajesh chandran allbirds sarah cone buckley ventures sequoia fitbit business karthik balakrishnan actual simcity new zealand helly hansen merino new zealand new zealand merino company chan insider lyons zealand merino company social impact capital climate action game sheep farmers emissions farms carbon reduce wool supply companies show decisions program goals global-fashion solutions helps industry regenerative visual software store hundreds making greenhouse-gas modeled practices president decarbonization data people blocks goal experience cofounders ways day humans told regenerative-wool part interactive year
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