Sloppy Emails Kill Business Credibility, Expert Says.

By Paula Burkes, Business WriterIf an email is longer than two paragraphs, it likely shouldn’t be sent. That’s the advice of at least one business consultant to Fortune 500 companies. “If what I am writing about will take my recipient more than two minutes to read or it’s longer than two paragraphs, then I pick up the phone,” said Amy Fox, chief executive of Cincinnati-based Accelerated Business Results. The biggest email mistake? Fox said it’s treating emails differently than face-to-face communication. “Sloppy emails kill credibility,” she said. Such carelessness includes confusing or missing subject lines; rambling, overly long messages; or the absence of greetings, which can make messages come across abrupt or angry, Fox said. Oklahoma City professionals generally agree with Fox, but have their own email philosophies. The policy at TeamLogic IT of Oklahoma City is to compose emails in a way that follows the way the particular reader processes information and makes decisions, owner Davis Merrey said. “Some people require lots of detail, so an email that takes five minutes to read may be entirely appropriate,” Merrey said.Read more on

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