If you decide to promote one particular trait, such as your reliability, you need to consistently stay on message in your marketing efforts, and you need to consistently deliver what you promote. Be sure your marketing materials, website and signs appeal to customers looking for professional courtesy. Offer a guarantee to let customers know you stand by your promise. For tips on how you can get the market information you need, attend UH SBDC's workshop entitled Free Tools for Market Research on Wednesday, March 26, from 9 a.m.