Whether it's through a professional association for your industry, a chamber of commerce or another local business group, networking offers a valuable forum for prospective customers and colleagues to learn about you and the services or products you provide. [...] Nelson Farmer, a marketing expert and SCORE mentor, says people waste the few precious moments they have with new and existing contacts by focusing on themselves. [...] while valuable business contacts can happen anytime and anywhere; don't leave your strategy to chance. "Identify the people you want to make contact with, whether prospects or potential marketing alliance partners, and make carefully researched efforts to build relationships," Farmer says.
Small-business Q&a: Networking Can Identify Potential Customers' Needs
By Ron Consolino, Houston Chronicle: Business
Sun, 08/23/2015 - 12:20am
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