Do you want to generate a certain number of qualified leads, introduce new products, make on-site sales or simply increase your exposure in the marketplace? Advertise in your industry publication, issue a news release and send personal invitations to hot prospects. A special discount offer or giveaway just for show attendees can be a good draw. Make sure there is an ample supply of brochures, pricing sheets, business cards and order forms available. Call on the best sales leads right away, while your company and product are still fresh in the customer's mind.