Blogs, photo sharing and other types of social media may be getting all the buzz these days, but websites remain the foundation of a successful online marketing strategy. Though social media has redefined the rules of customer engagement and relationship-building, these channels are limited in size, content and time. In order to truly tell your story - what your small business does and how it can help your customers - a well-designed, comprehensive website is a must. Use a digital camera or camcorder instead of a cellphone, and edit out extraneous material. [...] make sure your website's content is optimized for mobile devices to complement your small business's online presence.