“Sending text messages to your customers? That sounds invasive…” I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of communication. SMS open rates are far higher than other types of messaging, and they reach people on a more personal level.

Topics:  sms   the next web   invasive   messaging   companies   types   
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