Sen. Ted Cruz (R-TX) is aggressively packaging himself to fit the social conservative strategy. This time, they really mean it: Christian right leaders are trying to come together and throw their weight behind one chosen candidate to overcome the establishment choice in the Republican presidential primary. Their failures to do just that in 2008 and 2012, and the looming specter of Jeb Bush, are motivating forces, and: In secret straw polls and exclusive meetings from Iowa to California, the leaders are weighing the relative appeal and liabilities of potential standard-bearers like Senator Ted Cruz of Texas, Gov.