Handing out branded promotional items, posting on social media, supporting a worthy cause, holding a contest, using a loyalty program, providing incentives for referrals, hosting a customer appreciation event, offering discounts and freebies - all are promotional tactics that can drive customer attention to your business. A consumer may not have plans to shop at a particular store, but when he or she sees that an item they need is on sale or that the store is offering a "buy one-get one free" deal, that same consumer may decide to patronize that shop. A nail salon may use a frequency card program where customers get a free manicure for every ten purchased, or a discount if they buy a manicure and a pedicure at the same time. If you want to know if he thinks it was worth it, come to the UH SBDC's Business Over Breakfast on Tuesday, April 29 from 7 to 8:30 a.m.