In the UK, only one in every 400 paper coffee cup is recycled. Starbucks is partnering with Frugalpac, a manufacturer of recyclable cups made entirely from recycled paper, to help combat this wasteful dilemma. The trial launched last week, possibly leading to the use of these Earth-friendly containers in franchises all over the world. Frugalpac, founded by engineer Martin Myerscough, aims at providing a better alternative to conventional paper cups.