Start-ups often frame themselves as plucky upstarts intent on toppling bigger, entrenched rivals. This David-vs.-Goliath narrative has been used by tech firms to vilify corporate giants such as telecoms, banks, razor manufacturers and taxi companies.But on Wednesday, a start-up called Bodega found...

Topics:  david-vs   bodega   start-up   
BING NEWS:
  • Start-up Bodega learns an important branding lesson; apologizes after Internet outrage
    Start-ups like to frame themselves as plucky upstarts intent on toppling bigger, entrenched rivals. This David-vs.-Goliath narrative has been used by tech firms to vilify corporate giants such as telecoms, banks, razor manufacturers and taxi companies.
    09/13/2017 - 10:50 am | View Link
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    Bodega, a start-up accused of aiming to disrupt mom-and-pop corner stores, posted an apology on the company blog Wednesday.
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