A Startup Is Working With Ibm's Watson To Tell Marketers Exactly Where They Should Spend Their Media Budget, And It Claims It 'c

Twentieth Century Fox / Dreamworks SKG Influential, a company which helps marketers figure out which digital influencers to work with, thinks it can help these companies better spend their ad budgets overall. The startup is rolling out Social Intelligence, a product backed by IBM's supercomputer Watson, which pulls data from billions of interactions on social media. "If you can actually structure this data, you can basically predict the future" The ad business has longed pined for the future depicted in the movie "Minority Report," where ads addressed people by name and data could precisely predict people's behavior. The influencer marketing startup Influential – with help from IBM's supercomputer Watson – says that future is now.See the rest of the story at Business InsiderNOW WATCH: What 'Dilly Dilly' means — and how Bud Light came up with its viral campaignSee Also:Facebook says it is willing to break up the advertising Walled Garden – but it won't go it aloneA startup is working with IBM's Watson to tell marketers exactly where they should spend their media budget, and it claims it 'can predict the future'A knockoff game is trying to take on HQ Trivia by using celebrity hosts like Wyclef Jean and a $1 million prize pool