Stefano Boeri Architetti — the Milan-based architecture firm best known for the Vertical Forest skyscrapers — has partnered with a team of consultants to design and develop the architectural and communication concepts for Italy’s COVID-19 vaccination campaign. All aspects of the project, which was completed free of charge, are united by a floral logo of a pink primrose and the motto “With a flower, Italy comes back to life.” The campaign also includes the design of solar-powered, prefabricated pavilions that are designed to pop up with speed across Italy’s squares and public spaces to serve as vaccination distribution centers. The COVID-19 vaccination campaign was commissioned by Domenico Arcuri, the Italian Special Commissioner for the COVID-19 emergency.